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Direct to consumer advertising

The issue of pharmaceutical advertising and promotion plays a major role in trying to create more ethical relationships between healthcare and industry. TV or newspaper advertisements are perfectly placed to influence patients. This creates an ethical problem for clinicians, when patients present asking for the advertised drugs. As we have illustrated below, these adverts are an effective promotional tool for a particular product, regardless of its suitability, and may be misleading.

A video on dtca in the usa



This simple video explains further some of the problems associated with DTCA.


Whilst DTCA is only entirely unrestricted in a few countries, the effects are still felt globally.

Additionally, as the industry makes use of patient groups to persuade other foreign governments to change their stance, it is easy to see why many consider this is a major problem.

view and download our simple resource on dtca below

Direct To Consumer Advertising
File Size: 513 kb
File Type: pdf
Download File

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We are an affiliated activity with the student organisation, and registered charity, MedsinUK. Visit www.medsin.org for more information.

PharmAware is a company registered in Scotland, Registered number: SC410868. Registered office: 1d Whitecraigs Court, Glasgow, L46 6SY.

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