Direct to consumer advertising
The issue of pharmaceutical advertising and promotion plays a major role in trying to create more ethical relationships between healthcare and industry. TV or newspaper advertisements are perfectly placed to influence patients. This creates an ethical problem for clinicians, when patients present asking for the advertised drugs. As we have illustrated below, these adverts are an effective promotional tool for a particular product, regardless of its suitability, and may be misleading.
A video on dtca in the usa |
This simple video explains further some of the problems associated with DTCA. Whilst DTCA is only entirely unrestricted in a few countries, the effects are still felt globally. Additionally, as the industry makes use of patient groups to persuade other foreign governments to change their stance, it is easy to see why many consider this is a major problem. |
view and download our simple resource on dtca below
| Direct To Consumer Advertising |
